STRATEGIC MARKETING CONSULTING

Solve problems. Discover opportunities. Build movements. Working as strategic marketing consultants for a range of clients, our solutions are uniquely designed to help organizations capture value and seed growth for the future. Learn more about our experience from project highlights below then contact us to get on a path of conscious growth.

SCALABLE AND MEASURABLE SOLUTIONS CULTIVATED FOR EACH CLIENT

Recent client projects include:

STRATEGIC PLANNING MARKETING STRATEGY AND PLANNING COMMUNICATIONS AND ENGAGEMENT
Resort Municipality of Whistler: Recreation and Leisure Master Plan, Strategic Plans, Annual Report, Department Strategic Plans

Whistler Development Corporation: Phase II Business Plan

Whistler Cooks: Marketing Strategy and Content Plan

Alpine Bike Parks: Marketing Strategy

ESSA: Marketing and Branding Strategy, Implementation support

The Brew Creek Centre: Marketing and Branding Strategy

Green Moustache Juice: Marketing and Branding Strategy

Canadian Homebuilders’ Association of BC: Marketing Plan, Campaign Development

Eco Mist Cleaning Services: Marketing Strategy, Brand Refresh, Marketing Content Plan

Resort Municipality of Whistler: Communications Strategy, Stakeholder Engagement, Collateral Development (Home Run, Cultural Connector, 2010 Games Experience, Road Cycling Safety)

Whistler Arts Council: Facilitation

Whistler Centre for Sustainability: Marketing and Business Model Canvas Workshops

Canopy: Communications Strategy and Engagement

Metro Vancouver: Social Marketing Strategy

 

Expanding reach with brand ambassadors:

Lead a workshop to design and build a multi-level brand ambassador program for an online business. Recommendations were supported with a tactical action plan for implementation.

Connecting, mobilizing influencers toward industry change:

Developed communications and marketing strategies to launch the Fashion Loves Forest awareness campaign on the growing trend of using fibres from endangered forests in apparel production. Targeted leading brands and fashion industry through an influencer campaign to bring the issue to the mainstream and generate global media coverage.

Assessing impacts for transparent reporting:

Produced annual and community impact reports to highlight key investments and outcomes for a range of clients.  Collaborated with various partners to generate an economic impact report and assess the value of investments designed to increase and enhance Whistler’s tourism economy.

Developing a sustainability vision and strategy:

Consulted with industry stakeholders and departments to form a CSR strategy, which included a five-year vision, cross-functional actions, and reporting metrics. Developed progress reports, communications and employee training tools to prepare this $9 billion company for its initial public offering.

Creating and facilitating launch of new cultural tourism experience:

Developed the brand and launched a new visitor experience in Whistler. Facilitated planning sessions, managed creative process with leaders of Whistler’s main cultural institutions to launch communications tools (brochure, media release, web and social media content) for the Cultural Connector route.  See the brochure

Refining the story to strengthen branding and marketing approach:

Advised a 37-year old environmental consulting firm on its branding initiative, introduced marketing strategy and planning tools to help strengthen its brand and industry presence. Created a voice and tone guide to build their team’s capacity to develop compelling marketing content that will attract the right target audience.

Marketing strategy for a new mountain resort experience:

For over 50 years, Big White has been consistently ranked as Canada’s top family ski resort. Working with Alpine Bike Parks, we facilitated a strategic planning session and delivered a marketing strategy for its new summer offering: a gravity-fed downhill mountain bike park opening summer 2017.