Confident Communications Tools

Confidence-Building Tools that Move Ideas into Action

Game-changing communications skills

Brands created with purpose have inspiring stories to tell. Beyond selling a product or service, these types of brands may have a purpose focused on improving society, making lives easier and healthier, or tackling an environmental problem. Often, it’s easy to frame an elevator pitch around what you do, but this misses the chance to connect with people at an emotional level. Strategic marketer Simon Sinek’s research shows how companies that ‘start with why’ instead of ‘what’ are more likely to succeed and build strong, trusted brands. With the right confidence-building tools, business leaders can reframe how they communicate purpose, moving their ideas forward into action.

“People don’t buy what you do. They buy why you do it.”  Simon Sinek, Start With Why

Sharing brand purpose confidently helps attract and connect with the ideal target audience. Once they learn about the brand’s purpose and connect with it, consumers are more likely to engage and trust these brands. Effective communication skills and the ability to speak with confidence are also essential for business success. Communicating confidently can build loyalty, strengthen reputation, gain exposure, and attract the right partners to increase profit.

How would your business change if you could confidently share your brand purpose during meetings, one-on-ones, sales presentations, or even informal conversations?

On February 24, join Communications Trainer and Professional Coach Lucas Mattiello at the Whistler Open Forum Event for a presentation and hands-on workshop to learn:

  • What causes fear around public speaking + how to remove it
  • How to think less + connect more
  • Top 3 mistakes speakers make that destroy trust + how to avoid them
  • Self-awareness triggers to manage nervous feelings + negative thoughts
  • What you MUST focus on to address your client’s pain points

Event Details – SOLD OUT!

Date/Time:  Wednesday, February 24 from 5:30 to 8:00 p.m. (Check-in from 5:30 p.m., speaker starts at 6 p.m.)
Location:  Squamish Lil’wat Cultural Centre, Whistler, BC
Tickets: $35 + GST, includes: inspiring speaker, fun networking opportunities, tasty appetizers, fabulous door prizes, cash bar and more!
Event Hosts: Lighthouse Visionary Strategies, Local Whistler, Seeds Consulting.

Check back for the next Whistler Forum Event. Date TBD

Game-changing communications skills

More about Lucas

Lucas is a Vancouver-based Communications Trainer and Certified Professional Coach who educates business professionals on techniques and strategies to become confident communicators. Using his personal experiences of living with anxiety and panic disorder, Lucas has empowered clients and corporations with proven self-management tools that eliminate stress, build confidence and elevate your message. He has been featured in Forbes Magazine and numerous news shows, is a best selling author, and his corporate clients include Vancouver Coastal Health, the City of Burnaby and others.

B Corporation Community

Why Become A Certified B Corporation?

Building a global economy that uses business as a force for good

In 2015, Seeds Consulting became a Certified B Corporation. A growing network of businesses across the globe, ‘B Corps’ are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. It’s a standard that will not only guide the company forward as it grows, it is a beacon that pulls like-minded businesses together and sends a signal to target customers that we’re serious about using business as a force for good.

‘Whistler-based Seeds Consulting is now a Certified B Corporation, joining 150 Canadian brands Click To Tweet

As a curious kid who asked lots of questions, my aunt thought I would become a lawyer as I had a deep sense of what was just and fair. At my first job, I learned that business was not always what it appeared. The delicious aromas from this bakery masked a stink from behind the scenes: the immigrant bakers, refugees from Cambodia, were told to log their extra hours on two punch cards so the owner could avoid paying them overtime. They knew it was wrong, but did not want to risk losing their jobs so they kept quiet.

As a young professional, I went to grad school to study an MBA. I continued to ask lots of questions since many of our case studies included businesses that put profits before people and the planet, though there was no good reason for trade-offs. Many of my classmates thought the course on Business Ethics was fruitless. In hindsight, it was likely added to the curriculum ahead of its time, taught as a required course pre-Enron, pre-mortgage crisis, and pre-VW scandal.

As my career advanced, I took on some challenging roles as a marketing director for some global brands. The shift toward more transparent business practices became a big part of my job, whether it was implementing new accounting standards to protect shareholders (Sarbanes Oxley), introducing new reporting tools to inform communities and stakeholders (corporate sustainability reports), or creating company values and codes of conduct to guide business practices. I am still learning to navigate the unexpected shift in power from business to the consumer, who are now using social media as a very public forum to get their questions answered.

For Conscious Businesses that want to stand out

As my consulting business grew and I was looking for a way to stand out, the B Corp Certification made a lot of sense for Seeds Consulting. Our mission is to plant ideas for positive change. We do this by advising purpose-driven leaders how to grow their business consciously. By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.

B Corp Declaration of Interdependence

Together, companies that are B Corp Certified take on a Declaration of Interdependence with the following shared beliefs:
  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Small actions that create a ripple effect

What are some of the things that set Seeds Consulting apart to get certified?
  • We choose two wheels instead of four… except when the snow flies.
  • We’ve chosen to operate out of Whistler’s greenest community and work virtually with clients whenever possible to reduce our footprint.
  • We give back to environmental causes through our commitment to 1% for the Planet.
  • If we print, it’s on paper made of straw instead of virgin forests.
  • We volunteer in our community.
  • We aim to create value for society, not just shareholders.
  • We work with clients that aren’t afraid to take on environmental and social challenges.
Interested in joining the B Corporation movement? Connect with Seeds Consulting and learn how you can design marketing and communications strategies to grow your organization. Read our ideas, share what conscious growth means to you.