2021 Theme - Riding it out

Riding it out… decend into 2021 with a renewed purpose

Whew! Who’s jumping into 2021 and trying to start fresh?  Before you leap into anything, go back to your WHY; your organization’s purpose.

Through 2020, every organization had to dramatically shift how they communicate and stay engaged with customers, stakeholders and employees. No matter the size of the company, every leader had to juggle changes in operations and customer service, health and safety protocols, and internal communications.

As a communications and marketing professional, I’ve come across many cringe-worthy examples of what not to do, but I’ve also been encouraged by authentic, heart-felt messages about how companies are rebuilding and reinventing.

How to Pivot with purpose

PURPOSE: the difference you’re trying to make in the world. Conscious Capitalism

I recently listened to Mitch Joel’s interview with Simon Sinek and was reminded of an essential lesson about purpose. Last year’s chaos changed everything we thought we knew about our organizations. Businesses everywhere were forced to pivot.

Did your leadership keep purpose at the core? Sinek teaches that a pivot is not starting over or shifting your purpose.  After all, people don’t buy what you do, they buy WHY you do it.

Instead, it’s about looking at what and how you do things to fulfill your purpose. See your purpose from all angles to find opportunities.

“If we pivot based on WHAT, it limits our creativity. When we pivot with WHY, we look at what opportunities we have in this modern world to bring our WHY to life in entirely new ways.” Simon Sinek

Energizing Purpose: an example

When the team at the Green Moustache Organic Café were forced to shut their doors at the start of the pandemic, they looked deep within to decide on their next move.  Serving only fresh, 100% organic ingredients on their menu, it’s an ongoing challenge to plan for and manage inventory. Spoilage is not only costly, it’s counter to the company’s focus on zero waste.

The team knew their loyal customers would crave a plant-based whole foods diet throughout the pandemic. They also knew how important this diet is for a body to build immunity and heal. The founder’s WHY is centred on helping the body heal through organic, plant-based nutrition.

The Green Moustache’s pandemic pivot kept purpose at its core. Each café location has transformed into a 100% organic, zero waste grocery store and takeout café. Food served continues to be made fresh daily, using plant-based, whole, unrefined ingredients. The new grocery side sells reusable glass jars of dry ingredients like lentils, chickpeas, spices, nuts, dates and seeds. It also sells organic fruits, vegetables and sauces for make-at-home meals.

When the company launched the zero waste grocery store, this transition supported its purpose. Existing customers had additional ways to enjoy the Green Moustache’s healing menu. New customers were drawn to the café so they could fill their shelves and eat healthy while at home.

building back better

In a time of restraint, restrictions and limitations – creativity is the answer to moving forward. What is possible as we build back better? What would you change? Which ideas would you launch if you chose to live on the edge and jump into a new future?

Sapphire Pow

We’re coming down the chute of this pandemic. There’s still time to make a change for the better. But – just changing what you do and losing sight of your WHY will create confusion. As we transition into 2021, whatever your team decides to do, keep your purpose at the core.

Need help planning for the year ahead and building a strategic plan founded on purpose?

Contact me. Let’s talk and get creative.

We’ll weather the storm. Let’s have some fun while we ride this out!

Confident Communications Tools

Confidence-Building Tools that Move Ideas into Action

Game-changing communications skills

Brands created with purpose have inspiring stories to tell. Beyond selling a product or service, these types of brands may have a purpose focused on improving society, making lives easier and healthier, or tackling an environmental problem. Often, it’s easy to frame an elevator pitch around what you do, but this misses the chance to connect with people at an emotional level. Strategic marketer Simon Sinek’s research shows how companies that ‘start with why’ instead of ‘what’ are more likely to succeed and build strong, trusted brands. With the right confidence-building tools, business leaders can reframe how they communicate purpose, moving their ideas forward into action.

“People don’t buy what you do. They buy why you do it.”  Simon Sinek, Start With Why

Sharing brand purpose confidently helps attract and connect with the ideal target audience. Once they learn about the brand’s purpose and connect with it, consumers are more likely to engage and trust these brands. Effective communication skills and the ability to speak with confidence are also essential for business success. Communicating confidently can build loyalty, strengthen reputation, gain exposure, and attract the right partners to increase profit.

How would your business change if you could confidently share your brand purpose during meetings, one-on-ones, sales presentations, or even informal conversations?

On February 24, join Communications Trainer and Professional Coach Lucas Mattiello at the Whistler Open Forum Event for a presentation and hands-on workshop to learn:

  • What causes fear around public speaking + how to remove it
  • How to think less + connect more
  • Top 3 mistakes speakers make that destroy trust + how to avoid them
  • Self-awareness triggers to manage nervous feelings + negative thoughts
  • What you MUST focus on to address your client’s pain points

Event Details – SOLD OUT!

Date/Time:  Wednesday, February 24 from 5:30 to 8:00 p.m. (Check-in from 5:30 p.m., speaker starts at 6 p.m.)
Location:  Squamish Lil’wat Cultural Centre, Whistler, BC
Tickets: $35 + GST, includes: inspiring speaker, fun networking opportunities, tasty appetizers, fabulous door prizes, cash bar and more!
Event Hosts: Lighthouse Visionary Strategies, Local Whistler, Seeds Consulting.

Check back for the next Whistler Forum Event. Date TBD

Game-changing communications skills

More about Lucas

Lucas is a Vancouver-based Communications Trainer and Certified Professional Coach who educates business professionals on techniques and strategies to become confident communicators. Using his personal experiences of living with anxiety and panic disorder, Lucas has empowered clients and corporations with proven self-management tools that eliminate stress, build confidence and elevate your message. He has been featured in Forbes Magazine and numerous news shows, is a best selling author, and his corporate clients include Vancouver Coastal Health, the City of Burnaby and others.