B Corporation Community

Why Become A Certified B Corporation?

Building a global economy that uses business as a force for good

In 2015, Seeds Consulting became a Certified B Corporation. A growing network of businesses across the globe, ‘B Corps’ are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. It’s a standard that will not only guide the company forward as it grows, it is a beacon that pulls like-minded businesses together and sends a signal to target customers that we’re serious about using business as a force for good.

‘Whistler-based Seeds Consulting is now a Certified B Corporation, joining 150 Canadian brands Click To Tweet

As a curious kid who asked lots of questions, my aunt thought I would become a lawyer as I had a deep sense of what was just and fair. At my first job, I learned that business was not always what it appeared. The delicious aromas from this bakery masked a stink from behind the scenes: the immigrant bakers, refugees from Cambodia, were told to log their extra hours on two punch cards so the owner could avoid paying them overtime. They knew it was wrong, but did not want to risk losing their jobs so they kept quiet.

As a young professional, I went to grad school to study an MBA. I continued to ask lots of questions since many of our case studies included businesses that put profits before people and the planet, though there was no good reason for trade-offs. Many of my classmates thought the course on Business Ethics was fruitless. In hindsight, it was likely added to the curriculum ahead of its time, taught as a required course pre-Enron, pre-mortgage crisis, and pre-VW scandal.

As my career advanced, I took on some challenging roles as a marketing director for some global brands. The shift toward more transparent business practices became a big part of my job, whether it was implementing new accounting standards to protect shareholders (Sarbanes Oxley), introducing new reporting tools to inform communities and stakeholders (corporate sustainability reports), or creating company values and codes of conduct to guide business practices. I am still learning to navigate the unexpected shift in power from business to the consumer, who are now using social media as a very public forum to get their questions answered.

For Conscious Businesses that want to stand out

As my consulting business grew and I was looking for a way to stand out, the B Corp Certification made a lot of sense for Seeds Consulting. Our mission is to plant ideas for positive change. We do this by advising purpose-driven leaders how to grow their business consciously. By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.

B Corp Declaration of Interdependence

Together, companies that are B Corp Certified take on a Declaration of Interdependence with the following shared beliefs:
  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Small actions that create a ripple effect

What are some of the things that set Seeds Consulting apart to get certified?
  • We choose two wheels instead of four… except when the snow flies.
  • We’ve chosen to operate out of Whistler’s greenest community and work virtually with clients whenever possible to reduce our footprint.
  • We give back to environmental causes through our commitment to 1% for the Planet.
  • If we print, it’s on paper made of straw instead of virgin forests.
  • We volunteer in our community.
  • We aim to create value for society, not just shareholders.
  • We work with clients that aren’t afraid to take on environmental and social challenges.
Interested in joining the B Corporation movement? Connect with Seeds Consulting and learn how you can design marketing and communications strategies to grow your organization. Read our ideas, share what conscious growth means to you.
1 Percent For the Planet

Whistler-based Seeds Consulting Announces Partnership with 1% for the Planet

FOR IMMEDIATE RELEASE                                       

For more information, contact:
Barbara Friedsam 1% for the Planet
barbara@onepercentfortheplanet.org
+1 (802) 496-5408

Whistler, British Columbia, December 16, 2015 — Seeds Consulting, a marketing and communications consultancy, has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.

”Signing on to 1% for the Planet shows that Seeds Consulting has a strong commitment to investing in sustainability efforts,” says John Tashiro, Interim CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We’re excited to welcome Seeds Consulting to our global network.”

“At Seeds Consulting, we work with many passionate business leaders who play as hard as they work in British Columbia’s beautiful outdoors. Focusing our charitable giving through 1% for the Planet on environmental causes that are close to home not only aligns with our values and goals, it helps to build the movement for businesses to drive positive change.”

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network.  Non-profits are approved based on referrals, track record and sustainability focus. Over 3,600 non-profits worldwide are currently approved.

“In our 10th year we’re celebrating that our members contributed $100 million of critically needed funds and it’s just the beginning,” comments Tashiro. “We see that brands benefit too by financially investing in the environment; consumer demand drives much of this success. There’s a paradigm shift happening and we’re thrilled that so many innovative businesses are sling-shotting the movement into high gear.”

About 1% for the Planet

1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. Over 1200 member companies in 48 countries give back to this big blue planet through over 3600 nonprofit partners.  Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on.  To date, our network has given over $100 million back to blue. To learn more go to: www.onepercentfortheplanet.org.

About Seeds Consulting

Seeds Consulting is a BC-based strategic marketing and communications firm that advises purpose-driven enterprises that are ready to grow.  Started in 2008 by Diana Mulvey, a seasoned marketing director who has worked with well-known Canadian brands, Seeds Consulting develops measurable strategic and tactical plans for organizations that have become embedded in the way they do business, setting them on a path toward their goals.
www.seedsconsulting.ca.