Building Tribes of Brand Advocates

CURATING WORD-OF-MOUTH PROMOTION FOR YOUR BUSINESS WITH BRAND ADVOCATES

A brand isn’t a product or a service. It’s the stories people will tell about it. Conscious companies have plenty of great stories to tell and many brand advocates who will sing their praise. Often, it gets tough to create these stories and manage a steady stream of fresh ideas. Juggling a mix of marketing tactics, marketers stretch tight budgets trying to reach customers and move them into action.

Leading companies know that they have a base of super-fans who are eager to share their experience using their brand’s product or service. They have systems designed to enrol a tribe of influential brand advocates that will expand through their authentic sharing. Once the word gets out and spreads, they see opportunities to capture new customers and grow that network of advocates.

BRAND ADVOCATE PROGRAM

  • Advocate program development
  • Focus groups and feedback channels
  • Amplify and curate marketing content

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