Case Study

Developing a five-year strategic plan and business case for new investment

Opportunity

A resort community was in a unique position to strategically fund new initiatives related to tourism marketing, workforce training and destination development.

Actions

Impact

Whistler received approval to increase its Municipal & Regional District Tax (MRDT). These additional funds assisted the municipal government in the collaborative development of destination strategic planning, strategy project development and implementation activities. 

Testimonial

I have worked with Diana for more than a decade on projects ranging from business planning to marketing communications and corporate events. Diana brings an impeccable strategic and results oriented approach. She is very professional and I don’t hesitate having her represent our organization on projects. 

– Michele Comeau, Manager, Corporate Projects at Resort Municipality of Whistler

Choose to play a bigger game

Refine your organization’s purpose. Then start with the strategy. Set audacious goals.

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