Case Study

Developing a five-year strategic plan and business case for new investment


A resort community was in a unique position to strategically fund new initiatives related to tourism marketing, workforce training and destination development.



Whistler received approval to increase its Municipal & Regional District Tax (MRDT). These additional funds assisted the municipal government in the collaborative development of destination strategic planning, strategy project development and implementation activities. 


I have worked with Diana for more than a decade on projects ranging from business planning to marketing communications and corporate events. Diana brings an impeccable strategic and results oriented approach. She is very professional and I don’t hesitate having her represent our organization on projects. 

– Michele Comeau, Manager, Corporate Projects at Resort Municipality of Whistler

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