Case Study

Refining the story to strengthen a mature brand

Opportunity

An established consultancy is determined to preserve four decades of experience and satisfied clientele through a change in leadership.

Actions

Impact

Created a voice and tone guide to build their team’s capacity to develop compelling marketing content that will attract the right target audience. Outlined a 12-month marketing plan to reach and engage with its core audience. The team can promote and showcase its expertise and depth of experience with target clients.

Testimonial

I was deeply impressed by Diana’s clarity, creativity, strategic insights, and ability to enable ESSA so we could strengthen our brand identity and marketing. Her work has helped unify staff around a common purpose which we can now use to more clearly and consistently express who we are to the world.  Thank you so much!

– Marc Nelitz, ESSA

Choose to play a bigger game

Refine your organization’s purpose. Then start with the strategy. Set audacious goals.

Cut through the clutter!

Be seen and heard in your best light. Come out of the shadows. Get ideas planted and sprouting.

Amplify your impact

Go beyond likes and emojis. Find meaningful, authentic ways to engage.

Cultivate fresh thinking

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