Case Study

Impact reporting for investments in tourism

Opportunity

The province of British Columbia supports resort communities to build amenities and programs that drive tourism. These investments are carefully reviewed each year with stakeholder input to evaluate outcomes and guide decision-making.

Actions

Over a 5-year period, Diana delivered the annual reporting framework required by the province on behalf of the Resort Municipality of Whistler. The metrics tracked for each project varied and required separate analysis. For example, event producers would track attendance over time and this would be correlated with occupancy trends in the resort. Trail counters might be used to assess pedestrian traffic in key areas, or track bikers on new mountain bike trails.

Impact

These reports on Whistler’s investments included rational and evidence to shift program spending, reaffirming areas that are shown to deliver measurable impacts, and moving investment away from areas that qualify for other sources of funding.

Testimonial

I have been lucky enough to work with Diana on three projects now and her consistency of effort, quality of work, guidance and push to the deadline has substantially improved all three projects and done what a consultant should – help out a client. I look forward to working with Diana again.

– Martin Pardoe, Manager Resort Parks and Open Space Planning, Resort Municipality of Whistler

From Scattered to Strategic

Transform organizational chaos into a clear roadmap that amplifies your purpose, outlines clear steps to move forward, and drives measurable results.

From Overlooked to Unmistakable!

Create a communications framework that gives every team member the tools to tell your story consistently and powerfully.

From Skeptics to Advocates

Change the narrative about what you’re doing and why. Help people understand the trade-offs, see their place in the story and become champions.

Get started and cultivate fresh thinking

Keep in touch and learn more about our approach. Strategic ideas for purpose-driven communications, delivered when inspiration strikes.