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Communications strategies that propagate ideas

What will your organization be known for?

Choose to play a bigger game

Refine your organization’s purpose. Then start with the strategy. Set audacious goals.

Cut through the clutter!

Be seen and heard in your best light. Come out of the shadows. Get ideas planted and sprouting.

Amplify your impact

Go beyond likes and emojis. Find meaningful, authentic ways to engage.

Cultivate fresh thinking

This newsletter won’t choke up your inbox. Ideas to inspire and propagate.

My mission is to plant ideas for positive change.

I see a future where companies lead with purpose and are proud of the difference they make in the world. Non-profit and for-profit businesses can be a force for good. Let’s design a new story. One where organizations intersect with humanity for a radically better future.

It starts with purpose

It starts with Purpose: what’s the difference you’re trying to make in the world?
Got it? Brilliant! Let’s design a communications map for the road ahead. Develop systems, templates and tactics to share your unique value. Create an identity that will stand out and attract believers who become advocates and partners. Find the path forward to grow in a meaningful way.

“In nature nothing exists alone.” Rachel Carson

I was inspired by Diana’s commitment to our organization and our community at the time of the pandemic. She quickly was able to shift strategies from what we had planned, to what we needed at the time.

I have worked with Diana for more than a decade on projects ranging from business planning to marketing communications and corporate events. Diana brings an impeccable strategic and results oriented approach. She is very professional and I don’t hesitate having her represent our organization on projects.

I was deeply impressed by Diana’s clarity, creativity, strategic insights, and ability to enable ESSA so we could strengthen our brand identity and marketing. Her work has helped unify staff around a common purpose which we can now use to more clearly and consistently express who we are to the world. Thank you so much!

I've known and worked with Diana for at least a decade on a wide variety of projects ranging from facilitation, strategic planning / thinking, project management, designing communications and awareness campaigns to writing for proposals and project reports. Diana is smart, skilled, self-motivated and has the highest level of integrity. She delivers every time!

Diana worked with my team and I on the brand building for our new climate tech startup. She guided us through a well thought-out and comprehensive process that defined our brand strategy. This brand foundation really helped us focus in on the elements that would both appeal to our target clients and – at the same time – stand out from our competition. Diana is a talented and highly professional brand and marketing consultant. Our engagement with her brought out thoughtful insights and impactful results. I would recommend Diana for any business needing brand development or marketing strategy.

Over the past decade I have worked with Diana on destination development and management in Whistler, Metro Vancouver and across BC. Our focus has been on implementing strategic plans to grow tourism while balancing resident interests and maintaining a strong sense of place. Diana is a natural facilitator, strategic thinker and focused on achieving client deliverables. She has excellent project management skills, professional report writing abilities and is a committed partnership builder.