Refine your organization’s purpose. Then start with the strategy. Set audacious goals.
Be seen and heard in your best light. Come out of the shadows. Get ideas planted and sprouting.
Go beyond likes and emojis. Find meaningful, authentic ways to engage.
This newsletter won’t choke up your inbox. Ideas to inspire and propagate.
I see a future where organizations lead with their purpose and are proud of how they make a difference in the world. Like non-profits, businesses can be a force for good. Let’s design a new story. One where business intersects with humanity for a radically better future.
It starts with Purpose: what’s the difference you’re trying to make in the world?
Got it? Brilliant! Let’s design a communications map for the road ahead. Develop systems, templates and tactics to share your unique value. Create an identity that will stand out and attract believers who become advocates and partners. Find the path forward to grow in a meaningful way.