Case Study

Facilitating community leaders to create a new tourism experience


Leaders from six organizations were challenged to come together and align on the vision and brand elements to launch a new tourism experience in a maturing mountain resort.


  • Whistler’s Cultural Connector is a scenic pathway through Whistler Village and the Upper Village that links six cultural institutions and identifies noteworthy points and anecdotes.
  • Facilitated the planning sessions, and managed the creative process from its conception to the launch of the new visitor experience.


Developed the brand and launched a new visitor experience in Whistler. Project partners had a suite of communications tools (brochure, media release, web and social media content) they could use to promote the launch of the Cultural Connector route. This collaboration also produced a printed map and guide that identifies noteworthy points and anecdotes along the way.


I have been lucky enough to work with Diana Mulvey on three projects now and her consistency of effort, quality of work, guidance and push to the deadline has substantially improved all three projects and done what a consultant should – help out a client. I look forward to working with Diana again.

– Martin Pardoe, Manager Resort Parks and Open Space Planning at Resort Municipality of Whistler

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