Case Study

Guiding stakeholders toward long term destination development

Opportunity

Backed by a 10-year strategic plan, a mature destination is tackling a number of themes that challenge its success. A council of 30 representatives from across government and the tourism industry are tasked to implement actions related to: overcoming capacity constraints, elevating the visitor experience, engaging communities, building partnerships and collaboration, fostering business responsibility, sustainability and resilience. The council are also facing the devastating impacts on tourism due to the global pandemic.

 

Actions

  • Designed engagement strategies and tactical plans
  • Facilitated council and subcommittee meetings with a range of stakeholders
  • Managed implementation of catalyst projects
  • Commissioned research to support decision making
  • Created presentations and communications tools for advocacy

Impact

Elevated the work of the council to deepen collaboration and form new partnerships. Designed engagement strategies to advocate for support on key actions and initiatives.

Testimonial

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