Case Study

Guiding stakeholders toward long-term destination development and stewardship


Backed by a 10-year strategic plan, a mature destination is tackling a number of themes that challenge its continued success. A council of 30 representatives from across government, related sectors and the tourism industry are tasked to implement long-term actions related to: overcoming capacity constraints, elevating the visitor experience, engaging communities, building partnerships and collaboration, fostering business responsibility, sustainability and resilience. In addition to long-term actions, the council have also mobilized to prioritize economic recovery from the COVID-19 pandemic.



  • Designed engagement strategies and tactical plans
  • Facilitated council and subcommittee meetings with a range of stakeholders
  • Managed implementation of catalyst projects
  • Commissioned research to support decision making
  • Delivered industry presentations and created communications tools for advocacy


Elevated the work of the council to deepen collaboration and form new partnerships. Designed engagement strategies to advocate for support on key actions and initiatives.


“I had the pleasure of working with Diana on various projects ranging from preparing destination development communications plans for BC’s Regional Destination Management Organizations, to project management and facilitation of Metro Vancouver’s Destination Development Council, and many things in between. Diana is a very strategic thinker and delivers impactful results that have a direct benefit to the tourism industry. She is excellent at facilitating conversations or meetings that lead to obtaining clarity in roles and next steps.”
Jody Young, Ministry of Tourism, Sport, Arts and Culture

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