Case Study

Engaging tourism partners for long-term destination development and stewardship

Opportunity

Backed by a 10-year strategic plan, a mature destination is tackling a number of themes that challenge its continued success. A council of 30 representatives from across government, related sectors and the tourism industry are tasked to implement long-term actions related to: overcoming capacity constraints, elevating the visitor experience, engaging communities, building partnerships and collaboration, fostering business responsibility, sustainability and resilience. In addition to long-term actions, the council have also mobilized to prioritize economic recovery from the COVID-19 pandemic.

Actions

Designed engagement strategies and tactical plans
Facilitated council and subcommittee meetings with a range of stakeholders
Managed implementation of catalyst projects
Commissioned research to support decision making
Delivered industry presentations and created communications tools for advocacy

Impact

Elevated the work of the council to deepen collaboration and form new partnerships. Designed engagement strategies to advocate for support on key actions and initiatives.

Testimonial

“I had the pleasure of working with Diana on various projects ranging from preparing destination development communications plans for BC’s Regional Destination Management Organizations, to project management and facilitation of Metro Vancouver’s Destination Development Council, and many things in between. Diana is a very strategic thinker and delivers impactful results that have a direct benefit to the tourism industry. She is excellent at facilitating conversations or meetings that lead to obtaining clarity in roles and next steps.”
Jody Young, Ministry of Tourism, Sport, Arts and Culture

From Scattered to Strategic

Transform organizational chaos into a clear roadmap that amplifies your purpose, outlines clear steps to move forward, and drives measurable results.

From Overlooked to Unmistakable!

Create a communications framework that gives every team member the tools to tell your story consistently and powerfully.

From Skeptics to Advocates

Change the narrative about what you’re doing and why. Help people understand the trade-offs, see their place in the story and become champions.

Get started and cultivate fresh thinking

Keep in touch and learn more about our approach. Strategic ideas for purpose-driven communications, delivered when inspiration strikes.