A twenty-five year-old nonprofit was growing its team to play a bigger game. It needed guidance to design and create more tools and assets to show up in a consistent and compelling way, with standards for writing and content creation, visual assets and design as well as photography. A more formalized and structured approach to engagement would also deliver better outcomes and deeper connections with target audiences.
The team now have tools to strengthen and amplify a respected and trusted brand, key messages to consistently conveyed to target audiences, an approach to reach out and deepen engagement with different audiences, and ideas to inform and educate funders and partners with evidence about the non-profit’s impact.
Refine your organization’s purpose. Then start with the strategy. Set audacious goals.
Be seen and heard in your best light. Come out of the shadows. Get ideas planted and sprouting.
Go beyond likes and emojis. Find meaningful, authentic ways to engage.
This newsletter won’t choke up your inbox. Ideas to inspire and propagate.