Case Study

Amplifying a Brand’s Voice to Support Growth

Opportunity

A twenty-five year-old nonprofit was growing its team to play a bigger game. It needed guidance to design and create more tools and assets to show up in a consistent and compelling way, with standards for writing and content creation, visual assets and design as well as photography. A more formalized and structured approach to engagement would also deliver better outcomes and deeper connections with target audiences.

Actions

Designed workshops to guide the leadership and staff on brand strategy
Supported the team to refine and build key elements of the organization’s brand foundation
Developed a branding and communications guide to support the board of directors and team members to tell compelling stories rooted in organizational values
Created an engagement plan with tactical recommendations

Impact

The team now have tools to strengthen and amplify a respected and trusted brand, key messages to consistently conveyed to target audiences, an approach to reach out and deepen engagement with different audiences, and ideas to inform and educate funders and partners with evidence about the non-profit’s impact.

Testimonial

From Scattered to Strategic

Transform organizational chaos into a one page plan that amplifies your purpose, maps out clear steps and drives measurable results.

From Overlooked to Unmistakable!

Refine your organization’s story and positioning so you stand out in a crowded landscape. Step out of the shadows.

From Followers to Advocates

Go beyond likes and emojis. Create authentic engagement that turns passive supporters into active champions of your cause.

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