Case Study

Changing the narrative to build support and understanding

Opportunity

A non profit partnership was faced with a barrage of opposition for its 5-year plan. Community members mobilized to spread misinformation about the organization and create roadblocks for it to move forward. Its leaders were on the defensive when the community was engaged and conversations were focused on myth-busting.

Actions

Designed a strategic communications plan focused in 3 core areas
Outlined target audiences with ideas on how to shape messages for each one
Developed key messages and proof points to help shift the dialogue
Coached leadership team on how to design more effective engagement opportunities
Listed tactics to for each focus area to achieve plan goals

Impact

The Executive Director is equipped with a detailed plan on how to shift communications and improve engagement with stakeholders. Tactics are outlined with a step-by-step approach to build proficiency and bring on new tools at a pace that aligns with the organization’s capacity. The plan will help onboard and align board members while encouraging a consistent approach to communicating and engaging with stakeholders. A new format for its annual open house was introduced to deepen connection with stakeholders and shift understanding about the benefits of the community forest model.

Testimonial

The Cheakamus Community Forest is located near Whistler, B.C. It is committed to managing its forests and harvesting operations in an inclusive, progressive, sustainable way and needed a clear, compelling communications strategy to tell its story.

Diana listened intently and asked insightful questions that gave her the knowledge to prepare a strategy that will propel us forward with a consistent, clear message to the public. Thank you for giving us the tools to better share our vision and increase understanding in the community.

From Scattered to Strategic

Transform organizational chaos into a one page plan that amplifies your purpose, maps out clear steps and drives measurable results.

From Overlooked to Unmistakable!

Refine your organization’s story and positioning so you stand out in a crowded landscape. Step out of the shadows.

From Followers to Advocates

Go beyond likes and emojis. Create authentic engagement that turns passive supporters into active champions of your cause.

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