Case Study

Refining the story to strengthen a mature brand

Opportunity

An established consultancy is determined to preserve four decades of experience and satisfied clientele through a change in leadership.

Actions

Advised a 37-year old environmental consulting firm on its branding initiative.
Introduced marketing strategy and planning tools to help celebrate its history as well as strengthen its brand and industry presence.

Impact

Created a voice and tone guide to build their team’s capacity to develop compelling marketing content that will attract the right target audience. Outlined a 12-month marketing plan to reach and engage with its core audience. The team can promote and showcase its expertise and depth of experience with target clients.

Testimonial

I was deeply impressed by Diana’s clarity, creativity, strategic insights, and ability to enable ESSA so we could strengthen our brand identity and marketing. Her work has helped unify staff around a common purpose which we can now use to more clearly and consistently express who we are to the world. Thank you so much!

– Marc Nelitz, ESSA

From Scattered to Strategic

Transform organizational chaos into a one page plan that amplifies your purpose, maps out clear steps and drives measurable results.

From Overlooked to Unmistakable!

Refine your organization’s story and positioning so you stand out in a crowded landscape. Step out of the shadows.

From Followers to Advocates

Go beyond likes and emojis. Create authentic engagement that turns passive supporters into active champions of your cause.

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