Case Study

Marketing foundation for an Indigenous cultural centre

Opportunity

An award-winning Indigenous cultural centre was about to celebrate its 10-year anniversary. It was time to refine and solidify its marketing approach and attract a global audience.

Actions

Facilitated a strategic planning session with key team members
Conducted research and benchmarked related organizations
Developed recommended guidelines to strengthen the organization’s brand and implement a marketing plan that highlighted and celebrated the organization’s 10-year history.

Impact

A tactical plan with detail on budgeting, priority projects and content guidelines were prepared for the incoming Marketing Manager (a newly-created position) to implement with the department managers.

Testimonial

Diana is an incredible strategic thinker that applies her abilities to the companies she works with. Diana was contracted to implement a series of changes within our organization including Strategic Planning, Brand Voice Document and a Marketing Plan for our 10-year celebration of being in business. She wore several hats throughout her contract with us, and has been able to elevate our teams ability to work towards our goals and attain them through tactical and analyzed processes. Diana worked with all levels of team members whilst on this project, and was able to motivate and work with each person extremely well. She has blue sky thinking through a structured lens which truly enabled myself and my team to accomplish our goals in a sophisticated and fun way!

– Brady Smith, Executive Director, Skwuw7mesh Lil’wat Cultural Centre

From Scattered to Strategic

Transform organizational chaos into a clear roadmap that amplifies your purpose, outlines clear steps to move forward, and drives measurable results.

From Overlooked to Unmistakable!

Create a communications framework that gives every team member the tools to tell your story consistently and powerfully.

From Skeptics to Advocates

Change the narrative about what you’re doing and why. Help people understand the trade-offs, see their place in the story and become champions.

Get started and cultivate fresh thinking

Keep in touch and learn more about our approach. Strategic ideas for purpose-driven communications, delivered when inspiration strikes.