Case Study

Coaching and instruction for Indigenous tourism start-up

Opportunity

Encourage and inspire tourism entrepreneurs in new business development and build the confidence and capacity to launch their venture.

Actions

Taught indigenous entrepreneurs the fundamentals of creating an authentic brand along with the process and tools to market their tourism ideas to the world.
Developed and instructed curriculum based on a business model canvas to teach Indigenous entrepreneurs how to design, vet and test a tourism-focused start up venture.

Impact

Entrepreneurs have the training in areas related to business planning, financial literacy, marketing, branding, and relationship building. They also received coaching to pitch their ideas and support to launch their venture.

Testimonial

Diana delivered a bang-on presentation on customer segments, branding and marketing for our Social Venture Challenge and the Indigenous Tourism Start up Program. Her content was well organized and delivered, she has a warm and inviting presentation style, and she has a solid understanding of the unique opportunities facing social ventures. I love working with Diana and look forward to the next time!

– Cheeying Ho, WCS planning + engagement

From Scattered to Strategic

Transform organizational chaos into a clear roadmap that amplifies your purpose, outlines clear steps to move forward, and drives measurable results.

From Overlooked to Unmistakable!

Create a communications framework that gives every team member the tools to tell your story consistently and powerfully.

From Skeptics to Advocates

Change the narrative about what you’re doing and why. Help people understand the trade-offs, see their place in the story and become champions.

Get started and cultivate fresh thinking

Keep in touch and learn more about our approach. Strategic ideas for purpose-driven communications, delivered when inspiration strikes.