Case Study

Coaching and instruction for Indigenous tourism start-up


Encourage and inspire tourism entrepreneurs in new business development and build the confidence and capacity to launch their venture.


  • Taught indigenous entrepreneurs the fundamentals of creating an authentic brand along with the process and tools to market their tourism ideas to the world.
  • Developed and instructed curriculum based on a business model canvas to teach Indigenous entrepreneurs how to design, vet and test a tourism-focused start up venture.


Entrepreneurs have the training in areas related to business planning, financial literacy, marketing, branding, and relationship building. They also received coaching to pitch their ideas and support to launch their venture.


Diana delivered a bang-on presentation on customer segments, branding and marketing for our Social Venture Challenge and the Indigenous Tourism Start up Program. Her content was well organized and delivered, she has a warm and inviting presentation style, and she has a solid understanding of the unique opportunities facing social ventures. I love working with Diana and look forward to the next time!

– Cheeying Ho, WCS planning + engagement

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