Case Study

Refreshing a brand to shift community perspectives

Opportunity

To meet a growing demand for its services, a nonprofit had limited resources to build and maintain its online presence. Community members and stakeholders did not understand the range of social support it provides. Mixed messages and misinformation were shaping community perception. It needed tools to share its story, mobilize support and shift the narrative.

Actions

Identified funder to invest in a communications project
Created a Brand and Voice Guide
Developed a Communications and Engagement Plan
Supported Executive Director with key stakeholder engagement
Created content and supported design of a new website
Managed project deliverables and contractors

Impact

A new fund development manager could hit the ground running and respond to grant opportunities. The Board and staff are aligned on how to position the organization, its facilities, programs and impact in the community. A refreshed brand highlights the people behind the organization and its full range of services. A new website shares its full story, has improved functionality, and reflects its growth and evolution to serve its community. The nonprofit team have a tactical plan with recommended next steps to deepen community engagement.

Testimonial

Diana is steady and strategic, gracious and kind. She listens well, asks the right questions, and produces tools and plans that organizations can act on with confidence and clarity. Any social enterprise, business, or nonprofit looking for a clear communication strategy and a reliable, thoughtful partner would benefit from working with her!

I collaborated with Diana on the Squamish Helping Hands rebrand and website, and her ability to bring clarity and structure to complex communications challenges continues to make a significant impact. She aligned the team around clear messaging and delivered a practical communications framework that strengthened both internal understanding and public engagement. I look forward to working with her again soon.

Sally Bell, Whitespaces

Diana is a motivational listener and doer. She guided us in the creation of a newly designed brand and voice guide for our crucial society supporting the equity deserving community members of Squamish. Her clear, concise and compassionate leadership led us through a communications and engagement plan to help shift community views about our role in community and the impact collective care has. Her professional tenacity has solidified and refreshed our online channels. She shares great empathy for people, place and purpose.

Lori Pyne, Executive Director, Squamish Helping Hands Society

From Scattered to Strategic

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