Customers do not understand this social venture’s value and impact in the community. And – out of nowhere, it needed to navigate through a global pandemic. Its community needed more help than ever before.
The team at the Whistler Community Services Society now have a strong foundation to tell their story, build community, raise funds and share their impact. They can rely on a toolkit that includes a branding and writing guide, key messages, templates, content strategies, new donation platform and CRM, and a crisis communications plan. Engagement is managed through a database with thousands of contacts to communicate with donors, stakeholders and program participants.
I was inspired by Diana’s commitment to our organization and our community at the time of the pandemic. She quickly was able to shift strategies from what we had planned, to what we needed at the time. With grace and humour, she helped us to deliver clear communication of our essential services seamlessly at a very chaotic time. Her calm demeanour and steadfastness that she demonstrated in her process of building a communication plan for us was integral to our success as an organization. She was able at a high level able to make things happen, while at the same time making sure our smallest needs were met.
– Lori Pyne, Whistler Community Services Society
Refine your organization’s purpose. Then start with the strategy. Set audacious goals.
Be seen and heard in your best light. Come out of the shadows. Get ideas planted and sprouting.
Go beyond likes and emojis. Find meaningful, authentic ways to engage.
This newsletter won’t choke up your inbox. Ideas to inspire and propagate.