For four days across snow and ice, veterans from around the world were guided on a symbolic journey through the First Nations territories of the Lil’wat, Musqueam, Squamish and Tsleil-Waututh.
This expedition through the Four Host nations land culminated at the opening ceremony for the Invictus Games Vancouver Whistler 2025. It’s one of the many legacies that will endure long after the closing ceremonies concluded the event.
…”This journey is not about just carrying the flag. It’s about healing from past wounds… This expedition is about connection, respect, and empowerment. Together, we honour the land. We honour the journey and we honour the warriors past, present and future…”
Watch the video below. It gave me goosebumps! This journey is a reminder that no path is ever walked alone.
What other lasting legacies can be created and leveraged from major events hosting? In my work with tourism professionals across BC, we’ve been looking beyond the economic impacts of hosting a major event.
At the Tourism Industry Association of BC (TIABC)‘s BC Tourism Industry Conference (BCTIC), we’re exploring this topic:
Shaping Province-Wide Legacies from Major Events.
Inspired by this Journey of the Flag? Then don’t miss this BCTIC conference session on March 6!