Case Study

Designing conference sessions that spark ideas to take action

Opportunity

A client was invited to host a breakout session at an annual industry conference. They needed to rally support for a new initiative. In 60 minutes, could they share valuable insights and engage participants in a meaningful way?

Actions

  • Designed panel to balance voices and bring forward expert insights
  • Created table topics to initiate interactive discussions between participants
  • Integrated panel experts in table conversations
  • Invited feedback from participants to bring forward to decision-makers

Impact

Highly interactive, this session stood out from other conference events. It was intentionally designed so that half of the time was dedicated to engaging and hearing from participants. From the moment delegates arrived in the room and left for their next session, the energy was high.  The format leveraged every minute and achieved desired outcomes. In sixty minutes, we:

  • Introduced a new province-wide initiative to 125 industry leaders
  • Heard from experts in a dynamic panel format
  • Gathered ideas from participants and ensured ample time for sharing with the group

Instead of having panel members talk for the entire hour, we invited the wisdom in the room to come forward. We heard a balance of voices and were able to capture a range of ideas that will help shape this province-wide initiative.

Testimonial

“Today I learned how every region in BC can take part. And here’s how I’ll follow up: by starting conversations in my community right away.”

Learn more about the session and takeaways:
How BC Tourism Leaders are Leveraging Major Events for Province-wide Benefits

Looking for support to create a dynamic meeting, summit or workshop?  Work with me to design engaging and interactive gatherings: experience your participants will talk about long after the event!  Fill out this contact form to get started.

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