Case Study

Refreshing a brand’s message and online presence to shift community perspectives

Opportunity

To meet a growing demand for its services, a nonprofit had limited resources to build and maintain its online presence. Community members and stakeholders did not understand the range of social support it provides. Mixed messages and misinformation were shaping community perception. It needed tools to share its story, mobilize support and shift the narrative.

Actions

  • Identified funder to invest in a communications project
  • Created a Brand and Voice Guide
  • Developed a Communications and Engagement Plan
  • Supported Executive Director with key stakeholder engagement
  • Created content and supported design of a new website
  • Managed project deliverables and contractors

Impact

A new fund development manager could hit the ground running and respond to grant opportunities. The Board and staff are aligned on how to position the organization, its facilities, programs and impact in the community. A refreshed brand highlights the people behind the organization and its full range of services. A new website shares its full story, has improved functionality, and reflects its growth and evolution to serve its community. The nonprofit team have a tactical plan with recommended next steps to deepen community engagement.

 

 

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