A province-wide industry association was facing a turning point. Its membership had flattened and resources were stretched thin. Advocating for and managing a growing list of issues was becoming untenable with the existing model. It needed a board-driven plan to expand membership and articulate its value for all industry partners.
The conversations sparked in the planning session have initiated a review of the organization’s vision and mission. The session design opened space for dialogue, invited debate, and allowed time to discuss recommendations before setting actions. The association’s board of directors are now equipped with a detailed action plan and list of priorities to grow membership.
Refine your organization’s purpose. Then start with the strategy. Set audacious goals.
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This newsletter won’t choke up your inbox. Ideas to inspire and propagate.