Memorable events are built with a narrative
I’m at that age where sometimes, I can’t remember what I did last week, or even yesterday. But I do remember good stories, the ones with interesting characters, a lively script, lots of action and a big aha moment. These bestsellers follow a storytelling template that works every time. A narrative that slowly builds and keeps readers flipping pages right until the end.
When designing an event, workshop or planning session, have you scripted the narrative? How will the event story unfold? What lessons will be learned? What story will be shared after the event?
Using a Dramatic Arc to frame the event narrative will help ensure it becomes a compelling story. Consider participants as the protagonist. They become part of the story from your first event invitation… to the days that follow after it ends.
Event Invitation
Use the event invitation as the prelude. Make sure there’s a hook that captures attention and curiosity. Start shaping a storyline by answering questions like:
- Why was I invited and who else will attend?
- How will we spend our time together?
- Will I learn something or make a new connection?
- What’s in it for me?
Consider how the invitation can build excitement and anticipation. It’s your main tool to start shaping the narrative in a way that is welcoming and enrolling.
Thoughtful Event Design
Avoid going back to what’s been done before! Especially if it feels like the sequel to a bad novel. Create a new narrative: a fresh story that participants will want to co-create and share with others.
Good stories (and great events) have these basic components:
- An introduction: scene, characters, challenge
- A series of actions
- A climax or pinnacle
- Denouement or falling action
- A resolution that includes a transformation
As you build the storyline, consider how chapters will unfold throughout the event. Will there be a transformational shift in energy? Will you have time to achieve the desired outcomes? Will it finish with a cliffhanger or hint at a sequel?
A Story Worth Sharing
Great events don’t just end when the Zoom room closes or the event wraps. The final close and follow up are important chapters that can’t be missed. In the event design, make sure it includes:
- Time to reflect and integrate ideas
- Space to connect and share learnings with participants
- Notes, actions or resources to share with others and continue learning
Ask participants to share an insight with others at their table / in a breakout room. Send a survey to participants after the event to capture feedback. Share resources with a thoughtful message about the event outcomes. Encourage ongoing dialogue and sharing between participants to keep the story alive.
If you’re ready to host transformative events and workshops that connect at a deeper level, let’s talk. I’ll share my tools and experience so we can shape the narrative for more compelling and memorable events.