Keeping Social Media Simple – a Facebook Live Chat
An inpromptu social chat with Catherine and Heather from Keep It Simple Social Media In this Facebook Live chat broadcast by BeLive.tv, I chat with social media mavens Catherine Aird and Heather Clifford from Keep it Simple Social Media. We cover three main topics: Engagement Strategy: how to design two-way communications and engagement with your core target customers and clients Advice for small businesses or start-ups: how to choose the best marketing approaches for your business with a strapped budget and limited resources The evolution of marketing over the last decade: how to navigate the ever-changing world of marketing and what has stood out the most for an old-school marketer like myself Let me know what you think! Tools like Facebook Live are new and exciting ways to engage with your target audience in an easy and affordable way. Want to learn more about these and other tools to effectively engage on
Helping business become a force for good
By Michelle Ratcliffe Make business easy – tune in to The Big Idea, a bi-weekly column from the Whistler Chamber showcasing a Whistler Business innovating in their sector. It’s commonplace for the bottom line to define business success, but there is a growing global network of over 2,000 Certified B Corporations leading a movement to redefine success. These B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Whistler’s Seeds Consulting is part of this global movement and Principal, Diana Mulvey believes that a healthy profit can be achieved parallel to progress for the planet and people. Mulvey has built a business that takes action on social and environmental issues. Working with companies that aim to do good for humanity and for the planet, her business helps growing enterprises define the difference they are trying to make
How putting employees first boosts your brand
If a company treats its employees well, what does that say about a brand? Recent studies show that consumers are more likely to purchase from brands if employees are treated well. Further, they may even be willing to pay more and recommend the company’s products or services to friends. Should a business aim to bolster its brand through better worker policies and practices? If you’ve ever experienced the challenges of recruiting and retaining great people at your organization, a better question might be: can you really afford not to? A study conducted in 2016 with Cone Communications intereviewed 1,000 adults uncovering some compelling data on what motivates employees, and it’s not just about financial gain. About 85% were looking at making a meaningful difference through their career. About 76% were looking for meaningful personal experiences, such as meeting new people and exploring new places. Breaking down the survey data looking at
New social venture start-up program based in Pemberton gets ideas off the ground
Root Ventures NURTUREs entrepreneurs WITH FOOD OR ART-FOCUSED business CONCEPTs At a kick off event last month, aspiring entrepreneurs crowded into the local coffee shop for a night of inspiration and networking with community members. What brought them out for the evening was the prospect of putting their ideas into action. The Sea to Sky corridor has always been a draw for people who like to do things differently and make a living by their own set of rules so they can maximize their time in this beautiful place. Based on the strong turn out, it is clear that there are plenty of good ideas buried in the fertile soils of the Pemberton Valley, and the time is ripe to get them off the ground. In Canada, the start-up community has become a fast-growing movement from coast to coast. Incubators, design labs, catalyst programs and more have cultivated innovative and viable business ideas with the support from
November 22 event: The New Economy Will Be Driven by a Millennial Mindset
Could your business do well by doing good? Decades ago, the concept of The American Dream was to study, work hard get a job, buy a house, pay off your debt and build wealth. Not only would many agree that this was a lie, a whole generation of our workforce just do not buy into it as their dream. “The Millennial Dream” is a feature length documentary that explores the values that may replace the cultural motif known as The American Dream. As the Millennial generation becomes the most significant portion of the workforce, what will change about what we want from our education and jobs, what kinds of companies will succeed in the new economy? And with values and lifestyles shifting, what kinds of communities will be desired and what can cities and regions do to attract this new economy? The filmmaker’s interviews with experts such as best selling author Seth
PR may be dead, but it’s taking on a new life
Is THE PRACTICE OF Public Relations really A done Deal? Guest blogger Sandra Nomoto of Vancouver-based Conscious PR weighs in… In the last few years, people have been saying that the Public Relations practice is dying. In fact, Robert Phillips, author of Trust Me, PR is Dead, declared the practice “dead” after a career spanning 23 years, eight of them working as a President for the largest PR firm in the world, Edelman. After I put off reading the book for a year, I finally took the plunge and was surprised to find myself agreeing with most points in the book. But before I go into all that, we should define what PR is and how it relates to Marketing. [bctt tweet=”#PR is the management of #relationships between a company and its public, through #communications, to serve public interest.” username=”SandraNomoto”] PR AS THE NEW MARKETING I have been saying for years