Ideas

Branding and Writing Guide: your foundation for crisis communications

When I started a new contract earlier this year, little did we know how much this work would support my client through the COVID-19 crisis. We knew we had some gaps to fill in terms of how the organization communicated its brand story and how this would show up across our community.  Now that we’ve had a day to catch our breath after the last few weeks, I wanted to share some key insights and lessons learned. My client is a 30-year old social enterprise that is busy doing meaningful work that supports the social wellness of community members from before they are born to their golden years.  It offers a range of programs and services that deal with issues that include food insecurity, social isolation, emotional health, housing, and advocacy.  The Whistler Community Services Society (WCSS) runs two busy thrift stores in town and offers over 20 social programs and services. It

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Are you working to reduce your business’s ecological footprint?

In a recent release of Vital Podcast 2019, Whistler-based waste management specialist Sue Maxwell shares that Canada, as ranked on the world stage, is considered a wasteful society. Studies show that if everyone in the world lived like the average Canadian, we would need 4 – 5 Earths worth of land and its resources. Take a test to find out how many Earths we would need if everyone lived just like you. This shocking stat doesn’t even consider business operations and how they contribute to overuse and waste of natural resources. Business owners can learn a lot from grassroots initiatives that aim to reduce our personal footprint and tread a little lighter on the ground. Working with community groups, industry stakeholders and experts in different sectors, businesses can have a big impact to reduce emissions and adapt to climate change. More often than not, there are substantial savings on a

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Entrepreneurs: how to know your startup will be founded on purpose

I’ve had the pleasure of working with a range of new entrepreneurs over the course of the last five years, and each year it gets more and more exciting. What is becoming clear for me is that the conversation around starting a business inspired by a higher purpose is no longer a foreign concept. If anything, the ideas we discuss and the lessons we teach get the entrepreneurs fired up and even more determined to get their business ideas launched. When Seeds Consulting was conceived over a decade ago, there wasn’t a lot of talk about conscious or purpose-driven business. Social ventures were perceived as only  businesses in far-away places around the world dealing with third world problems. Replacing a typical profit-driven business model with one that put purpose before profits was a tough business case to sell around the board table. Now, there’s ample evidence that shows that “doing well by doing good” makes

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Indigenous Tourism Start up Program Launches in Whistler

SEA TO SKY PARTNERS CULTIVATE INDIGENOUS TOURISM IDEAS Coming summer 2019, the Indigenous Tourism Start up Program (ITSP) is managed through the Squamish Lil’wat Cultural Centre (SLCC) in partnership with the Whistler Centre for Sustainability (WCS).  The ITSP builds off of the Squamish Lil’wat St’at’imc Business Start-up Program (2018) and the Social Venture Challenge that the Centre created in 2015 and ran for three years. These initiatives successfully helped kick start new social enterprises in the region, with forty-one enterprises having completed the programs to date. This year the program will support new business start-ups for members from Indigenous communities in the Fraser Valley to Lillooet region, including, but not limited to: Squamish, Lil̓wat, Lower St’at’imc (N’Quatqua, Samahquam, Skatin, Xa’xtsa), Upper St’at’imc (T’it’q’et, Ts’kw’aylaxw, Xaxli’p, Tsal’alh. Se’k’welwas and Xwisten), Musqueam, Tsleil –Waututh, Sto:Lo, Tswawwassen, Kwantlen, Katzie, Kwikweltlm, and Shishalh Nations. BUSINESS START UP COURSE AND PITCH EVENT This program will focus

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Keeping Social Media Simple – a Facebook Live Chat

An inpromptu social chat with Catherine and Heather from Keep It Simple Social Media In this Facebook Live chat broadcast by BeLive.tv, I chat with social media mavens Catherine Aird and Heather Clifford from Keep it Simple Social Media. We cover three main topics: Engagement Strategy: how to design two-way communications and engagement with your core target customers and clients Advice for small businesses or start-ups: how to choose the best marketing approaches for your business with a strapped budget and limited resources The evolution of marketing over the last decade: how to navigate the ever-changing world of marketing and what has stood out the most for an old-school marketer like myself Let me know what you think! Tools like Facebook Live are new and exciting ways to engage with  your target audience in an easy and affordable way. Want to learn more about these and other tools to effectively engage on

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B Corporation Community

Helping business become a force for good

By Michelle Ratcliffe Make business easy – tune in to The Big Idea, a bi-weekly column from the Whistler Chamber showcasing a Whistler Business innovating in their sector. It’s commonplace for the bottom line to define business success, but there is a growing global network of over 2,000 Certified B Corporations leading a movement to redefine success. These B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.  Whistler’s Seeds Consulting is part of this global movement and Principal, Diana Mulvey believes that a healthy profit can be achieved parallel to progress for the planet and people.  Mulvey has built a business that takes action on social and environmental issues. Working with companies that aim to do good for humanity and for the planet, her business helps growing enterprises define the difference they are trying to make

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