New social venture start-up program based in Pemberton gets ideas off the ground
Root Ventures NURTUREs entrepreneurs WITH FOOD OR ART-FOCUSED business CONCEPTs At a kick off event last month, aspiring entrepreneurs crowded into the local coffee shop for a night of inspiration and networking with community members. What brought them out for the evening was the prospect of putting their ideas into action. The Sea to Sky corridor has always been a draw for people who like to do things differently and make a living by their own set of rules so they can maximize their time in this beautiful place. Based on the strong turn out, it is clear that there are plenty of good ideas buried in the fertile soils of the Pemberton Valley, and the time is ripe to get them off the ground. In Canada, the start-up community has become a fast-growing movement from coast to coast. Incubators, design labs, catalyst programs and more have cultivated innovative and viable business ideas with the support from
November 22 event: The New Economy Will Be Driven by a Millennial Mindset
Could your business do well by doing good? Decades ago, the concept of The American Dream was to study, work hard get a job, buy a house, pay off your debt and build wealth. Not only would many agree that this was a lie, a whole generation of our workforce just do not buy into it as their dream. “The Millennial Dream” is a feature length documentary that explores the values that may replace the cultural motif known as The American Dream. As the Millennial generation becomes the most significant portion of the workforce, what will change about what we want from our education and jobs, what kinds of companies will succeed in the new economy? And with values and lifestyles shifting, what kinds of communities will be desired and what can cities and regions do to attract this new economy? The filmmaker’s interviews with experts such as best selling author Seth
PR may be dead, but it’s taking on a new life
Is THE PRACTICE OF Public Relations really A done Deal? Guest blogger Sandra Nomoto of Vancouver-based Conscious PR weighs in… In the last few years, people have been saying that the Public Relations practice is dying. In fact, Robert Phillips, author of Trust Me, PR is Dead, declared the practice “dead” after a career spanning 23 years, eight of them working as a President for the largest PR firm in the world, Edelman. After I put off reading the book for a year, I finally took the plunge and was surprised to find myself agreeing with most points in the book. But before I go into all that, we should define what PR is and how it relates to Marketing. [bctt tweet=”#PR is the management of #relationships between a company and its public, through #communications, to serve public interest.” username=”SandraNomoto”] PR AS THE NEW MARKETING I have been saying for years
Writing Rock Star Marketing Content That’s Authentic To Your Brand
After hitting a legendary music festival this summer, you might be inspired to sing in your car or round up your friends for a night of karaoke so thought I’d refresh this story in time for the festival season. Find your brand’s voice Content marketing strategies are on everyone’s to-do list these days. It’s with good reason, since developing dynamic, unique content is an effective way to reach out to target audiences and promote your organization’s expertise. To build stronger recognition for your brand, a consistent voice, tone and language should be used across all marketing and communications touch points. As a company grows, extends its reach and impact, all brand extensions should share the voice and tone to capture your brand’s unique personality. Once the strategy has been set, it can seem daunting to shape the ideas into stories, but these tips: lessons learned from karaoke sessions, will help to
Harness the difference you want to make in the world
your purpose is the foundation for business growth Much of the work I do with clients involves reviewing business goals, then mapping out a marketing strategy to help drive those goals forward. Before we get started, it surprises me if the leadership team can’t clearly express the company purpose, vision, and mission. Sometimes, founders bumble along for five minutes and insert explanations. Chances are, if the leadership can’t easily share these foundational concepts, it’s unlikely their employees can. How is company purpose tied to marketing and why should you care? There is growing evidence that it can be a competitive advantage and big reason why some companies thrive while others wilt. My preferred definition of purpose, mission, and vision come from Conscious Capitalism, a book and a movement developed in collaboration with Whole Foods’ co-founder John Mackey: “Purpose refers to the difference you’re trying to make in the world, mission is the core strategy
A healthy company culture = stronger brand promise
why a solid company culture bolsters your brand I recently had breakfast with a young professional who decided to hang up a shingle and go out on her own as a writer and content marketer. A millennial with big career goals, she left behind a great job with a director-level position at a well-known brand. The reason: the company was not living up to its brand or the inspirational values it promoted, particularly in how it treated employees. Business owners who want to build a stronger brand that is known and respected with their target audience need to take note. The health of your company culture shows up in how your brand is viewed in the marketplace. If your employees are not buying into the brand promise, chances are your customers won’t either. A company’s brand strengthens when it is consistently represented across all touchpoints, inside and outside of an organization.