Ideas

1 Percent For the Planet

Whistler-based Seeds Consulting Announces Partnership with 1% for the Planet

FOR IMMEDIATE RELEASE                                        For more information, contact: Barbara Friedsam 1% for the Planet barbara@onepercentfortheplanet.org +1 (802) 496-5408 Whistler, British Columbia, December 16, 2015 — Seeds Consulting, a marketing and communications consultancy, has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability. ”Signing on to 1% for the Planet shows that Seeds Consulting has a strong commitment to investing in sustainability efforts,” says John Tashiro, Interim CEO. “They’re using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We’re excited to welcome Seeds Consulting to our global network.” “At Seeds Consulting, we work with many passionate business leaders who play as hard as they work in British Columbia’s beautiful outdoors. Focusing our charitable giving through 1% for the Planet on environmental causes that are close to home not only aligns with our values and

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http://optoutside.rei.com

Build Authentic Holiday Experiences

How to live your brand this holiday season On the busiest day in the American retail calendar, over a million of REI’s most loyal brand advocates are choosing to #optoutside and play in the outdoors instead of shopping on Black Friday. The outdoor retailer has closed every one of its 143 stores on Friday, so that the co-op’s employees can have a paid day off to head outside. This move may cost them millions in lost revenue for the short term, but members will take notice that it put purpose before profit, and that will really resonate with REI’s core customer. While tweaking seasonal campaigns to grab a piece of the holiday spirit, how about adding a dash of your brand’s authentic purpose and personality? What will make the giving season a little warmer and fuzzier, while creating a buzz with your target audience? Share Authentic Stories When people put

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Lean on Me: Support for Small Business Owners to Navigate the Road Ahead

Lessons from the Whistler Open Forum Getting an enterprise off the ground is a great accomplishment. Once a business venture gets traction to grow or become a market leader, entrepreneurs are often faced with a crossroad. When business owners are uncertain which path to choose, advice and mentorship can break down barriers and offer clarity. Small and medium-sized enterprises (SMEs) are cornerstones of the Canadian economy. According to a BDC study, successful SMEs have a few things in common: these businesses innovate, ask for outside advice and have a plan to measure progress. The entrepreneurs behind the most successful SMEs don’t figure everything out on their own, they often reach outside of their core team, circle of friends and family to find unbiased and industry-specific support for the next phase of their business. During Small Business Week, the Whistler Open Forum showcased these local leaders to share personal stories of how mentorship

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BEYOND BOOTSTRAPPING: ENTREPRENEURIAL LESSONS FOR LAUNCHING AND REACHING NEW HEIGHTS

Leveraging The power of partners and mentors Launching an enterprise and getting it off the ground is a great accomplishment. Laying a foundation to grow or become a market leader is the next step. Owners often get side-swiped with operational tasks and day-to-day challenges, and by year-end, the plan for next year or the road ahead might be an afterthought. Once a business is off the ground, almost every entrepreneur is faced with a crossroad. When you’re stuck and don’t know which path is the way forward, outside advice and mentorship can break down barriers and offer clarity. Small and medium-sized enterprises (SMEs) are the cornerstone of the Canadian economy. Those SMEs that are successful have a few things in common according to a BDC study of small business. The top three predictors of success: innovate, ask for outside advice and have a plan to measure your progress. [bctt tweet=”Top 3 predictors

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B SCHOOL FOR SOCIAL ENTREPRENEURS

Creating impact beyond the bottom line A growing number of entrepreneurs are starting ventures designed to create a positive social impact. They are looking for authentic ways for their businesses to become the best for the world, not just the best in the world. These are for-profit enterprises that solve some of the world’s most challenging problems, often with a relatively simple solution. It’s a movement that’s worth watching in your own community and across the world. In British Columbia’s Sea to Sky corridor, the Social Venture Challenge is an opportunity for social entrepreneurs to encourage, support and grow new social ventures in the region. After submitting a one-page application, shortlisted entrepreneurs learned how to flush out business ideas, were mentored from experts in their field and were coached how to pitch their venture idea. Around the world, businesses are not only looking for bottom line financial success, but bigger picture impact. A

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Creative Commons

How to Act on Marketing Lessons Learned from a European Vacation

GOT THE POST-VACATION BLUES? THOSE FRESH IDEAS NEED ACTION. Some down time along with change in scenery is a fabulous way to recharge and get the creative juices flowing. As a business owner or marketer on vacation, do you look for those trends, unique ideas and experiences that might cross over to your market? Have you taken some of these ideas and put them into practice? After a spring vacation in Europe, here are some ideas and lessons learned, fresh perspective that can only come from some time away from it all. IDEA: PULL, DON’T PUSH YOUR TARGET CUSTOMER. Service standards are quite different in European restaurants. They often pride themselves on exceptionally professional service that isn’t pushy or invasive. They keep a low profile but just seem to show up at the right time to let you know they are there to serve. Lesson learned: Thoughtful, timely customer service is

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