Could your business do well by doing good?
Decades ago, the concept of The American Dream was to study, work hard get a job, buy a house, pay off your debt and build wealth. Not only would many agree that this was a lie, a whole generation of our workforce just do not buy into it as their dream. “The Millennial Dream” is a feature length documentary that explores the values that may replace the cultural motif known as The American Dream.
As the Millennial generation becomes the most significant portion of the workforce, what will change about what we want from our education and jobs, what kinds of companies will succeed in the new economy? And with values and lifestyles shifting, what kinds of communities will be desired and what can cities and regions do to attract this new economy? The filmmaker’s interviews with experts such as best selling author Seth Godin and the personal reflections of young workers stir debate and encourage a dialogue around what might emerge as the Millennial Dream.
On November 22 BDC, Canada’s bank for entrepreneurs, will showcase The Millennial Dream documentary in Whistler followed by an empowering discussion on what kinds of companies will succeed in the new economy.
If the Millennial Dream is about doing well by doing good, how do business owners need to adapt?
Some business owners may be struggling with the belief that Millennial workers are not as loyal as previous generations. But evidence shows they will work harder and be more committed if they believe in the higher purpose of the organization. In fact, according to a Deloitte survey of over 7,700 Millennials from 29 countries, Millennials are more likely to stick with an organization if they share its sense of purpose.
During an interview with filmmaker Greg Hemmings, he mentioned a focus on relevancy as the biggest opportunity for business to seize the Millennial dream. Traditional institutions stuck in their ways are being sideswiped by companies like Uber and airbnb that are crowdsourcing solutions to systemic problems, effectively disrupting entire categories in their industries. Further, these companies lead with their values, openly sharing stories about their impact in the world.
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At the film screening in Whistler, business owners can learn how they need to adapt and aim to do well by doing good. After the film, examples of how business can be used as a force for good will be shared through a panel discussion with Greg Hemmings from New Brunswick-based Hemmings House, along with Whistler-based Leah Garrad-Cle from Love Child Organics and Diana Mulvey from Seeds Consulting. The evening will wrap up with a chance to continue the conversation while mixing and mingling with entrepreneurs and representatives from BDC.
The Millennial Dream Documentary Film Screening in Whistler
Tuesday, November 22, 2016
5:00 p.m. Networking, Appitizers, Drinks
5:50 p.m. Introduction
6:00 p.m. The Millennial Dream
6:45 p.m. Panel Discussion moderated by Carla Heim, Senior Advisor Social Entrepreneurship at BDC
7:15 p.m. Networking (cash bar)
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