Case Study

Brand building to stand out in a crowded market


A proprietary software tool was gaining ground and becoming a market leader. It was time to stand out in a confusing market and be positioned as a unique, proven solution for managers to implement energy and sustainability solutions for their real estate portfolios.


  • Designed workshops to guide the leadership team on the fundamentals of a brand strategy
  • Supported founders to make key decisions on the elements of their brand foundation
  • Developed a brand guide to support the launch as a stand-alone brand and be effectively positioned for investors and clients


Within a few months, the founders had the tools and a plan to launch as a stand-alone brand. Catalys is growing its client base to accelerate the adoption of the best climate tech solutions across real estate portfolios.


Diana worked with my team and I on the brand building for our new climate tech startup. She guided us through a well thought-out and comprehensive process that defined our brand strategy. This work defined the brand foundation and really helped us focus in on the elements that would both appeal to our target clients and – at the same time – stand out from our competition.

Diana is a talented and highly professional brand and marketing consultant. Our engagement with her brought out thoughtful insights and impactful results. I would recommend Diana for any business needing brand development or marketing strategy.

Luke Ferdinands, Catalys

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