A reading list for fresh ideas and optimism
January 6, 2022
Find a way through the chaos… I did a little shopping during a bitter cold snap (another case of extreme weather where I live). I
Marketing
Branding and Writing Guide: your foundation for crisis communications
April 11, 2020
When I started a new contract earlier this year, little did we know how much this work would support my client through the COVID-19 crisis. We
Indigenous Tourism Start up Program Launches in Whistler
May 7, 2019
SEA TO SKY PARTNERS CULTIVATE INDIGENOUS TOURISM IDEAS Coming summer 2019, the Indigenous Tourism Start up Program (ITSP) is managed through the Squamish Lil’wat Cultural Centre
Keeping Social Media Simple – a Facebook Live Chat
June 19, 2017
An inpromptu social chat with Catherine and Heather from Keep It Simple Social Media In this Facebook Live chat broadcast by BeLive.tv, I chat with
How putting employees first boosts your brand
January 25, 2017
If a company treats its employees well, what does that say about a brand? Recent studies show that consumers are more likely to purchase from
PR may be dead, but it’s taking on a new life
October 21, 2016
Is THE PRACTICE OF Public Relations really A done Deal? Guest blogger Sandra Nomoto of Vancouver-based Conscious PR weighs in… In the last few years, people
Writing Rock Star Marketing Content That’s Authentic To Your Brand
July 13, 2016
After hitting a legendary music festival this summer, you might be inspired to sing in your car or round up your friends for a night
Harness the difference you want to make in the world
June 18, 2016
your purpose is the foundation for business growth Much of the work I do with clients involves reviewing business goals, then mapping out a marketing strategy to help
A year’s worth of planning on one page
February 26, 2016
How to summarize your marketing vision into a tool you will use Having a great product or innovative service will help to stand out in
Build Authentic Holiday Experiences
November 26, 2015
How to live your brand this holiday season On the busiest day in the American retail calendar, over a million of REI’s most loyal brand